Reference Meffert AG
Meffert has come a long way since opening its Bad Kreuznach paint store opened in 1947 to becoming an international full-range supplier. Now, Meffert operates in 15 locations with more than 1,500 employees who develop, produce and sell high-quality products. The portfolio ranges from paints, varnishes, glazes, plasters and sealants to renovation and building protection products. Meffert products are known in more than 60 countries. At the Meffert plants, modern technology ensures smooth logistics and the optimum availability of goods as well as punctual deliveries.
An absolute added value is that the digital customer dossier in the CRM solution provides access to all information at any time and any place.
Tobias Mengler, IT Manager
The success story at a glance
Requirements and goals
- Clear communication to trading partners and customers
- Transparency, central knowledge and database
- Optimal maintenance of customer master data and project data
- Sales and product management
- Instrument for efficient, flexible and independent field work
- Mobile, device-independent work
- Ensure embedding in existing IT environment
- Extensive management through own IT
Benefits and advantages
- Provide consulting and advice on an equal footing thanks to an all-round view of customer needs through digital customer dossiers and the networking of information to create valuable knowledge
- Smooth interdepartmental interaction between the front and back office teams and product management
- Flexible location-independent work with thanks to the web client
- High data quality through structured visit and project reports
- Customized implementation, individual adaptation, connection of existing systems and independent administration
Industry
Paint/Varnisch IndustryCustomer since
2017Website
www.meffert.comSupporting partner
ACP IT Solutions GmbH, DresdenCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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