Reference Lesaffre GmbH
Lesaffre Deutschland GmbH is a subsidiary of the French Lesaffre Group, headquartered in Kehl am Rhein. The production facility for baker's yeast, Asmussen GmbH, is located in Elmshorn. Lesaffre Deutschland's core competencies are the development, production and distribution of yeasts, baking agents and baking mixes for the production of bread, rolls and pastries.
The success story at a glance
Requirements and goals
- Make existing customer data visible
- Sales support / field service management
- Simplification of customer service
- Customizability by administrator
- Efficient customer management
- Support for marketing and trade fairs
Benefits and advantages
- Valuable company knowledge is stored centrally, is available to everyone and builds up over the years, nothing is lost
- Simplified and accelerated communication between field and office staff thanks to direct access to all relevant data
- Faster response times lead to significantly better service and greater customer satisfaction
- Optimized cross-departmental interaction
- Sophisticated rights management enables precise control of roles and access
- Time savings thanks to smart interaction with Microsoft Outlook (archiving, linking, calendar function)
- Sound basis for decision-making thanks to simple and fast creation of relevant reports based on CRM data, including data import from wholesalers via interface
Industry
Food/Consumer GoodsCustomer since
2010Website
https://lesaffre.de/Supporting partner
Network Concept GmbH, KarlsruheCAS genesisWorld
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CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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