Reference Leistritz AG
Technology leader with tradition: Founded in 1905, Leistritz AG is an internationally active group with around 1,900 employees. With its four business units Turbine, Pump, Extrusion and Production Technology, Leistritz stands for highly specialized solutions. The Nuremberg-based company is represented at 13 locations worldwide, including in China, the USA, Italy and Dubai. Leistritz technologies and products are used in industries such as power generation, petrochemicals, shipbuilding and automotive. The company's sales and technical teams work closely with customers to offer tailor-made solutions. The CRM solution CAS genesisWorld provides the Leistritz team with a central and standardized digital work platform for an optimal 360-degree view of the often complex projects.
CAS genesisWorld creates transparency and structure and leads our teams to results faster.
Thomas Weinberger, IT Manager
The success story at a glance
Requirements and goals
- Central, standardized digital work platform and management tool
- Digital customer dossier at the heart of consistent customer centricity
- Management of the machines sold to the customer
- Lead capture at trade fairs and events
- Company-wide CRM solution and cornerstone of the IT roadmap since 2017
- High flexibility for continuous, needs-based further development and adaptation
- Integration of existing systems
- Switch to web client for location-independent working
Benefits and advantages
- Maximum customer focus thanks to digital, always up-to-date customer files with all relevant information from initial contact to quotes and service requests
- Clearly structured sales process, especially for inquiries, speeds up processing, leads to faster results and ensures maximum transparency
- Improved and simpler collaboration between technology and sales
- Location-independent, worldwide working with the CRM solution, completely without VPN
- Flexibility of the CRM platform enables constant further developments such as a service tool with an online store for customer inquiries and spare parts as well as digital questionnaires for customer feedback after orders
- Central CRM system supports the integration of the individual business units
Industry
Industry/ManufacturingCustomer since
2017Website
www.leistritz.comSupporting partner
Webshop-DirektkundenCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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