Reference Herbert Hänchen GmbH & Co. KG
Reference Herbert Hänchen GmbH & Co. KG
As a manufacturer of hydraulic cylinders, Hänchen has made a good name for itself over many years. Since 1925, they have gained comprehensive know-how in the fields of hydraulic actuators, special machine construction and testing technology.
"The quality of our products speaks for itself: Hänchen hydraulic cylinders can operate for 40 years without failure - that's quality. Requirements change over time, which is why we are constantly evolving in the the way we think about quality too by striving for the highest levels of customer satisfaction and making the most of our market. Using CAS genesisWorld has taken a step forward, so-much-so that we cannot imagine providing this level of customer service without a CRM system."
Jennifer Heimroth, Sales Consultant & CRM Project Manager
The success story at a glance
Requirements and goals
- Integrate to d.3 and infor
- Improve the efficiency of the sales team both in field sales/service and sales support
- Reduce the time spent on administrative tasks to a minimum
- Increase the efficiency of marketing campaigns
- Provide operational support to employees in sales and marketing
Benefits and advantages
- Provides us with a uniform, cross-company view of all customer data (everyone uses the same data)
- Facilitates personalized forms of customer address
- Enables a 360° all-round view of our customers
- Reduces administrative costs
- Targets customer requirements better
- Builds upon customer loyalty
- Supports us during new customer acquisition
- Increases customer satisfaction for existing customers through personalization
- Provides direct data maintenance for field sales/service staff
- Saves time through standardized processes
Industry
Industry/ManufacturingWebsite
www.haenchen.deSupporting partner
mpl Software GmbH, StuttgartCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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