FURAL - SYSTEME IN METALL GMBH manufactures metal ceilings. These are acoustic ceilings with additional functions, such as fire protection, cooling, heating, hygiene or ball throwing safety. Expanded metal ceilings from Fural are characterized by high aesthetics and manufacturing quality.

The success story at a glance

Requirements and goals

  • To provide a one-stop centralized solution for the recording and management of customer relationships
  • Replace stand-alone solutions, adopt exiting data/knowledge
  • Function as a tool for managing the sales process and internal processes
  • Provide project and quotation system functionality
  • Offer e-mail marketing functionality

Benefits and advantages

  • Allows us to get to know our customers and their wishes better, enables us to react more quickly thanks to the 360 degree view - for every customer - all correspondence and details on other interactions are available transparently in the customer dossier
  • We can concentrate more closely on important projects and people with opportunities
  • Consistent project and quotation management: from project identification and project tracking to incoming orders, the processes are perfectly mapped.
  • Comprehensive corporate knowledge is secured, easily accessible and constantly expanded (e.g. regarding matters such as the market and its participants).
  • We benefit from successful e-mail marketing campaigns with the SALDO CleverReach module. The SALDO CleverReach interface offers us optimal support for our e-mail marketing campaigns using CAS genesisWorld and CleverReach.
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

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Marcus Bär
Member of the Executive Board
+49 721 9638-188