Reference Eren Enerji Elektrik Üretim A. S.

Eren Holding is one of Turkey's most dynamic conglomerates, aiming to be a market leader in all sectors in which it operates. The organization, which prioritizes the use of environmentally friendly technologies in all its operations, has also adopted the principle of supporting education as a means of developing a sustainable future.

The success story at a glance

Requirements and goals

  • Create a common database
  • Follow up customer, appointments, opportunities and quotations
  • Sales reports to management
  • Lead management
  • Prevent users from duplicating addresses and quotations by using a central database
  • Create a document database within the system
  • Calculate indexes of customers electrical expenditure
  • Maintain customer contract details

Benefits and advantages

  • Eren Enerji created their own central document database and set rights for document access
  • Sales representatives can now control their potential / existing customers within the sales process
  • Centralized customer addresses lead to more transparency
  • With the help of the reporting capabilities of CAS genesisWorld, managers can access the reports and information they need, whenever, and wherever, they want
  • Customer indexes can be created based on calculations for customer electrical expenditure. These indexes are in use for segmentation and statistics, as well as maintain customer contract details
Read the full success story here Reference Report

CAS genesisWorld

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CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

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