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3. March 2026

Capture and follow up on trade fair leads efficiently

How many promising trade fair contacts are lost after the event because the follow-up process is too time-consuming? Sorting notes, entering contacts, planning follow-ups – meanwhile, the competition responds faster.

Our CRM + AIA® solution makes an opportunity out of any conversation at a trade fair: capture leads directly at the booth, qualify them immediately, and launch automated follow-up processes – including a personalized thank-you e-mail and a template in your CRM.

Your benefits at a glance:

  • No lost contacts: any info is digitally and clearly stored
  • Immediate availability: back office and sales teams can directly access the complete data
  • Automated processes with BPA: thanks to workflow automation, follow-up runs virtually on its own
  • Impressive speed: your prompt response leaves a professional impression on the prospect

Watch the video tutorial to see how you can follow up on your next trade fair far more efficiently and turn prospects into real opportunities immediately.

Discover practical instructions for working with CAS genesisWorld Learn more

Do you have any questions?

We are happy to help you.

Our CRM experts will provide you with help and advice by phone or e-mail. Further, our Info Center contains handy tips and detailed information on current CRM topics

 

Customer Support
Tel: +49 721 9638-188

Contact us today

 
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