Strong CPQ partnership: mpl & CAS Merlin

How is CPQ transforming the sales processes at mpl?

At mpl, CAS Merlin CPQ is not only a sales tool but a widespread platform. It maps a wide range of offerings and supports complex configurations all while remaining agile enough to adjust to smaller industry trends. Stefan Kremser highlights that one of the most important improvements has been the significant time savings in offer creation. Before CPQ, creating an offer could take up to an hour. With CPQ it has been reduced to just 30 minutes. The time saved is now used to focus more on customer engagement, which has led to better conversion rates and more offers overall.
Torsten Biskup highlights that a key part of mpl's success is their deep knowledge of their systems they use, allowing them to guide clients with confidence.

Discussing Trends within CPQ and CRM

Torsten Biskup emphasizes that Artificial intelligence is playing an increasingly critical role in configuration and quoting processes. AI can help to accelerate decisions, increase accuracy and ensure consistency in proposals. It acts as a digital advisor, assisting less experienced team members while preserving knowledge of experienced staff. Expertise doesn't get lost and is made available for everyone. This is particularly valuable in industries undergoing demographic shifts. By integrating intelligence into the system, companies like mpl can secure know-how and continue delivering high-quality outcomes across the board.

Among the emerging trends, Stefan Kremser emphasized the strategic importance of cloud infrastructure. At the same time, digital sovereignty is a clear priority. Projects are implemented locally, ensuring control, transparency, and compliance. Especially for medium- sized companies, cloud is a must-have, according to Kremser.

Strong partnerships drive real business value

Mpl's partnership with CAS Merlin shows how collaborative, eye-level business relationships can make way for new business potential. This collaboration proves: digitalization is something to do and to use. And with the right partner, it becomes not only practicable but profitable. Partners gain access to high-quality leads, expand their product portfolios, and strengthen their positioning in the market. Torsten Biskup notes that a strong partner is not just a service provider, but understands the process depth, and deliver real impact.

Looking ahead: CPQ as a strategic advantage

The combination of process know-how, powerful digital tools, and a reliable partner drives mpl and CAS Merlin CPQ to continue pressing innovation across industries. As more businesses look for customized solutions and faster response times, CPQ will be central to delivering both.