CPQ-Insights: Deutz AG
Efficiently configure complex drive solutions
With over 5,000 employees worldwide and around 1,000 salesand service partners in more than 120 countries, DEUTZ AG manufactures engines for construction and agricultural machinery, material handling applications such as forklifts and hydraulic lifts, as well as utility and rail vehicles. The core competencies of the publicly traded company, headquartered in Cologne, lie in the development, production, sales, and service of off-road engine solutions with a power range of up to 620 kW. Their current portfolio ranges from diesel, gas, and hydrogen engines to fully electric ones.
Read the full case study to learn how DEUTZ efficiently manages the diversity of its engine variants with the help of CAS Merlin CPQ.
Flexible standard functionalities instead of complex custom development
DEUTZ engines are continuously developed and adapted for various use cases. The product configurator thus needed to enable new product variants quickly, easily, and error-free while remaining open to additional technical specifications. In the first step, the existing process flow was carefully analyzed to ensure that the new configurator would meet the specific needs of complex client projects.
"Since CAS Merlin CPQ already includes the required functionality as a standard feature, we were able to avoid costly custom developments while still implementing a flexible solution tailored to our needs, which was a major advantage for us," Michael Wild adds.
Investment security through solution and expertise
Being able to present the many different product variants clearly and comprehensively has helped the DEUTZ Sales teams offer solutions more quickly and efficiently. This has particularly improved DEUTZ's competitiveness in the B2B sector. Thanks to seamless integration with the ERP system, the created configurations and quotes can be automatically transferred to the SAP system and converted into orders without manual rework.
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