Reference AEP GmbH
Fully sorted pharmaceutical wholesaler for pharmacies of all sizes, with over 3 million products available on-site.
As an expanding company, we needed a CRM solution that would support our development. With CAS genesisWorld, we promote transparency, consistency and professionalism every single day.
Silvia Thorwest, Head of Customer Service Center
The success story at a glance
Requirements and goals
- Consolidate information from a fragmented system landscape and replace Sugar CRM
- Visualize the complex address structures in the pharmacy environment
- Optimize the sales process
- Merge the service management and logistics processes
- Simplify marketing processes
- Implement logistics processes with area mapping
- Have the option for independent customization
Benefits and advantages
- Enables efficient processes with a central database and a 360-degree view of contacts and interactions
- Provides transparency over related pharmacies, their owners and managers, as well as their respective orders
- Improves the service process and simplifies customer communication
- Automates processes: enables a unified approach in sales, particularly when managing new customers during the first three months
- Facilitates seamless email marketing through Inxmail integration, synchronizing addresses and sent email campaigns and newsletters
Industry
HealthcareCustomer since
2018Website
www.aep.deSupporting partner
itdesign GmbH, TübingenCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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