Reference De Bruycker-Kemp (Reesink Construction Equipment Belgium BV)

De Bruycker-Kemp (Reesink Construction Equipment Belgium BV) is a distributor in Belgium of brands including Atlas, Kobelco, Bomag and Schaeff and supplies high-quality railway, earthmoving, road construction, transhipment and recycling machines from 4 branches in Belgium.

The success story at a glance

Requirements and goals

  • A central system that keeps track (chronologically) of all communication with customers
  • Standard Workflows for follow up of sales opportunities & activities
  • Correct information about sales potential at the customer’s site
  • Expanded market analysis & campaigns
  • Perfect service: keeping track of who bought what and when the warranty or lease contract expires

Benefits and advantages

  • Motivated employees thanks to the easy way the system works
  • Everything in view with the customer dossier
  • More efficient follow up of sales project
  • Mobile access at all time, regardless location, on/off line, smartphone or tablet
  • Link with Microsoft Outlook®, so that e-mails are automatically saved in CAS genesisWorld
  • Information about the machinery (maintenance, expiration date, etc.): easy to find and adapt
  • Service and complaints are being treated faster
Read the full success story here Reference Report

CAS genesisWorld

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CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

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