Reference De Bruycker-Kemp (Reesink Construction Equipment Belgium BV)
De Bruycker-Kemp (Reesink Construction Equipment Belgium BV) is a distributor in Belgium of brands including Atlas, Kobelco, Bomag and Schaeff and supplies high-quality railway, earthmoving, road construction, transhipment and recycling machines from 4 branches in Belgium.
The success story at a glance
Requirements and goals
- A central system that keeps track (chronologically) of all communication with customers
- Standard Workflows for follow up of sales opportunities & activities
- Correct information about sales potential at the customer’s site
- Expanded market analysis & campaigns
- Perfect service: keeping track of who bought what and when the warranty or lease contract expires
Benefits and advantages
- Motivated employees thanks to the easy way the system works
- Everything in view with the customer dossier
- More efficient follow up of sales project
- Mobile access at all time, regardless location, on/off line, smartphone or tablet
- Link with Microsoft Outlook®, so that e-mails are automatically saved in CAS genesisWorld
- Information about the machinery (maintenance, expiration date, etc.): easy to find and adapt
- Service and complaints are being treated faster
Read the full success story here
Reference Report
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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