Reference HAHN Automation Group

The HAHN Automation Group is the global solution partner for factory automation. The company stands for industry-specific know-how, an extensive project portfolio, and a global organization with a focus on providing service all from a single source. From manual stations to semi-automated cells and full production lines, 1,800 employees across 22 locations worldwide work on custom solutions. In addition, the digital product portfolio helps manufacturers gain a competitive edge by increasing efficiency and paving the way to a smart factory. Customers in the Automotive, Consumer Goods, Electronics, and MedTech industries have benefited from our expertise for more than 30 years of providing experience and international innovation.

The success story at a glance

Requirements and goals

  • Replacement of island solutions
  • Professional, centralized customer relationship management
  • Mapping and optimization of internal processes
  • Structured project tracking
  • Clearly structured quote preparation
  • Interfaces to the ERP systems already in use
  • Connection of all locations
  • Mobile solution

Benefits and advantages

  • Logical consistency and ease of use with extensive cross-linking of information and easy, crosslocation access to all relevant customer data
  • Transparent mapping and automation of complex processes - efficiently supporting internal communications, day-to-day business and customer relations
  • High levels of customer satisfaction thanks to fast, expert support from every workstation and when mobile
  • Comprehensive, centrally collated information on all interactions and communications, including ERP data in digital customer or project files
  • Targeted project management with an effective workflow and control system
  • Sound decision-making basis with clear evaluation options for key data



Customer since


Supporting partner

crm consults GmbH, Wettenberg
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

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Marcus Bär
Member of the Executive Board
+49 721 9638-188