Reference GK Software AG

GK Software is a recognized global player in retail cloud services. Their solutions shape the modern shopping experience and set new standards by driving growth as well as sustainability for their customers.

The success story at a glance

Requirements and goals

  • Centrally manage addresses
  • Provide contact specific and detailed documentation of all customer-related activities
  • Support marketing campaigns
  • Ensure the structured storage of customer product information and map projects
  • Provide a variety of options concerning controlling and analysis

Benefits and advantages

  • Ensures consistent address management thanks to centrally stored data and smart duplicate merging functionality
  • Enables high levels of transparency in the customer dossier with an overview of active products regarding product uses which, in turn, ensures optimal service and utilization of customer potential
  • Detailed evaluations using georeferencing, for example, in heatmaps provide a clear and solid decision-making foundation
  • Consistent project mapping using project templates makes teamwork and interdepartmental cooperation much easier
  • Gives users the option of daily PDF reports on KPIs in your corporate design
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

More about CAS genesisWorld

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Marcus Bär
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