Development and production of innovative agricultural technology/Manufacture of arable farming implements.
International family-run business with sales offices in in over 70 countries.

The success story at a glance

Requirements and goals

  • Guaranteeing a flexible, intuitive and customizable CRM solution for maximum usability
  • Bundling contact information and transaction data in a central database
  • Reporting sales activities
  • Presenting projects
  • Ensuring mobile use
  • Creating visit reports and sales opportunities quickly and easily

Benefits and advantages

  • Time savings due to the seamless digitalization of all relevant contact and interaction information
  • Central data access, also mobile, enables short information paths, fast scheduling and easy maintenance of address and contact data
  • Quick preparation of quotes with all condition agreements at a glance
  • Transparent quote tracking and clear lead management thanks to automated processes and clear presentation in individual dashboards
  • Interaction between ERP and CRM
  • XRM: Mapping of sales and machine history
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

More about CAS genesisWorld

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Marcus Bär
Member of the Executive Board
+49 721 9638-188