Reference Yamaichi Electronics Deutschland GmbH

Yamaichi Electronics Germany GmBH (Yamaichi) stands for precision and innovation. The company develops and produces valuable plug-in connectors and cable fittings. The portfolio of test solutions ranges from pure contacts for semiconductors to complex and highly integrated test systems for manual and automatic tests.

The success story at a glance

Requirements and goals

  • CRM platform in use for 20 years: Constant further development and optimization
  • Support seamless interdependent internal work processes
  • Manage knowledge longterm, interdepartmentally
  • Recognize and exploit customer potential
  • Allow solid decision-making based on reports and forecasts

Benefits and advantages

  • Deployed interdepartmentally safeguarding the comprehensive corporate knowledge from sales/marketing, purchasing and quality management
  • Delights colleagues even the veteran field staff, thanks to regular internal CRM training courses and agile CRM specialists
  • Opportunities are always in view, even for long-term projects thanks to clear forecasts
  • Ensures a targeted, multiphase customer approach that includes marketing and follow-up actions thanks to data selection and the customer or project dossiers which are both fully digital and mobile capable
  • Contributes to efficient trade fair success management by using digital trade fair contact sheets, ad hoc reports for lead qualification and automatic processes

Industry

Electronics

Customer since

2005

Website

www.yamaichi.de

Supporting partner

itdesign GmbH, Tübingen
Read the full success story here Reference Report

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Marcus Bär
Member of the Executive Board
+49 721 9638-188
crm@cas.de