Reference mailingwork GmbH
With MAILINGWORK, sophisticated marketing teams achieve successful digital communication. The continuous and future-oriented further development of their marketing automation platform enables customers to work efficiently. Every message inspires as a point of experience with true experiential character and ensures sustainable customer relationships. They also develop creative and successful marketing strategies.
We have reached a milestone in company communications. We are now working much more efficiently.
Torsten Gneuß, Managing Director
The success story at a glance
Requirements and goals
- Provide centralized, cross-location address management
- Make group functions available across all business areas for e-mail and calendar functionality
- Ensure the necessary functionality for project planning and controlling
- Complete project management: From customer acquisition and project implementation to billing approval
- Provide support for service and support processes
- Interlink CRM with the e-mail marketing application - "mailingwork"
Benefits and advantages
- Using a central database for the whole company helps to reduce the pressure on data management (prevents duplicates) and guarantees current data
- The introduction of an intelligent rights system ensures that the data protection requirements are met
- Improved customer service thanks to the 360 degree view of customers and partners
- Improved employee knowledge of CAS genesisWorld and optimization of business processes at team leader level
- More efficient data transfer of productive data thus simplifying further processing for billing
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start Today with your CRM Success Story
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