Reference Fitness Park Verwaltungs GmbH - Pfitzenmeier
Fitness Park Verwaltungs GmbH - Pfitzenmeier is a company in the fitness industry with several fitness studios in Bensheim, Karlsruhe, Mannheim, Neustadt, Schwetzingen, Speyer, Heidelberg and Wiesloch.
With CAS genesisWorld we have the freedom to tailor the processes to suit our own daily workflows and processes. We validate the facts: Courses, work-outs, data records and contracts. As a result, all customer information is available at the touch of a button.
Harry Krüger, Chief Information Officer
The success story at a glance
Requirements and goals
- Deploy a CRM/XRM solution which includes an integration to IBS, purchasing, cooperation management, personnel, recruiting, training, sales and marketing
- Enable own process design and avoid the use of stand-alone solutions, ensure that all customer information is available at the touch of a button
- Ensure a secure intranet area, for example, interface to online courses, digital holiday management
- Integrated asset management - administration of fitness equipment, company car pool and IT infrastructure
Benefits and advantages
- Ability to design own processes eases the burden - processes can now be adapted to best suit daily workflow
- Members can be informed more precisely, for example, of relevant course information or event notifications
- Improved personnel administration: Better private data handling, for example, when recruiting and clearer views of internal education and training requirements
- Seamless integration to the ERP system: Digital management of equipment use, cashless payments and even tracking of shake and solarium sales
- Effective marketing campaigns including the use of a geomarketing module with an overview of which streets would carry the most impact for an advertising campaign
- Enables the use of satisfaction surveys include their evaluation
Read the full success story here
Reference Report
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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