Reference Dringenberg GmbH

What began more than 80 years ago is now one of the largest producers of factory equipment and in-vehicle equipment in Germany. On more than 28,000 m² of production area, they manufacture an extensive product range that sets standards. Their manufacturing know-how is the basis for quality products, which is the reason for the good reputation of the Dringenberg brand.

CAS genesisWorld supports us in making our communications more efficient between our front and back office staff. Deploying the CAS genesisWorld CRM system centrally has significantly reduced our communications expenditure. The system gathers all available information and then makes that information available to each individual employee in a form which is specific and relevant to them.

Manuel Rösinger, Head of Sales/Marketing

The success story at a glance

Requirements and goals

To connect field staff (front office)
Enable the processing of sales projects with activities
Integrated duplicate checking
Ensure consistent data for both the front and back office teams

Connect to ERP infor
Mobile access
Multitenancy for subsidiary companies

Benefits and advantages

Allows information to be found quickly - throughout all processes from an enquiry to an order
Improved communication between our front and back office teams
Enabled our front office team to access ERP data (360 degree view) via the CRM
Information always current and available at any time (mobile access)

Clearly structured and easy to use
Self-administration of the system and integration to infor
User management and external access rights can be applied at the most detailed level
System can be customized without requiring programming knowledge by using the Form Designer

Industry

Building/Constructions

Customer since

2014

Website

www.dringenberg.com

Supporting partner

aptus IT GmbH, Backnang

Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

More about CAS genesisWorld

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Marcus Bär
Member of the Executive Board
+49 721 9638-188
crm@cas.de

Central information platform