Reference Datron AG

One look into the showroom of DATRON AG is enough to immediately recognize: A team of future makers is at work here. At the high-tech milling machine specialist, everything literally revolves around a passion for innovation. With the support of CAS genesisWorld, the company also inspires in the area of customer relationship management.

The success story at a glance

Requirements and goals

  • Raise overall communication with existing and new customers to a new level, focus on "customer care": lively interaction and trusting relationships
  • Inspire customers both technologically and emotionally
  • Technology-supported trade fair post processing
  • Worldwide, transparent deployment planning for service employees
  • Well-founded evaluation options for sales, product management, executive management

Benefits and advantages

  • After careful research, the solution fully meets the requirements in terms of flexibility and price-performance ratio
  • CAS project method, mindset of a medium-sized company and reliability accelerate the introduction and rapid implementation of customer-centric and networked processes
  • Holistic CRM/XRM solution provides cross-departmental support from sales opportunity to service report and from marketing to board level
  • Enormous time savings in work processes thanks to automated, dynamic control
  • Boundless, future-proof further development opportunities for more freedom and interaction with customers and suppliers
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

More about CAS genesisWorld

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Marcus Bär
Member of the Executive Board
+49 721 9638-188
crm@cas.de