Reference BJB GmbH & Co. KG
Since 1867: Lighting solutions for complex, trend-setting projects. Research, development, production, internationality and quality at BJB.
Our CRM CAS genesisWorld is a central module for enhancing the coordination of requirements and competencies and making processes better, faster and more manageable and reliable. BJB employees benefit to the same extent from this as our external contacts. Our CAS system fulfills all these requirements to the highest standard.
Ingolf Böhmer, Marketing Manager
The success story at a glance
Requirements and goals
- Identification of opportunities / risks in market situations
- Preparation of complex quotes
- Presentation of company networks worldwide
- 360° view of customer data - single point of truth
- Global control and analysis of sales
- Complaints management
- Master sales data of the highest quality
- Multilingual use in Germany, USA, China, Japan, Spain and Italy
- Replacement of the outdated Saratoga CRM system
Benefits and advantages
- Extremely popular with employees as an intuitive, robust and simple solution
- Continuous maximization of efficiency and minimization of organizational boundaries thanks to clever workflows
- Improved customer service guaranteed due to the easy and comprehensible retrieval of information on customers and projects
- Seamless hybrid working, also outside the office
- Processes without media discontinuity using state-of-the-art interface technology for SAP connection
- Firm foundation for decision-making with a global, intelligent corporate memory
Industry
Industry/ManufacturingWebsite
www.bjb.comSupporting partner
crm consults GmbH, Wettenberg
Read the full success story here
Reference Report
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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