Reference Bauformat Küchen GmbH & Co. KG
Founded in 1917, the third-generation family business Bauformat Küchen GmbH & Co. KG has developed into an internationally active group. Its employees are the root of its success, which is based on a four-brand strategy: BAUFORMAT and burger kitchens cover the market range from entry-level to premium segment. BURG is known for top-quality electrical appliances and the badea brand is synonymous with individual bathroom furniture.
The success story at a glance
Requirements and goals
- Ensure the consolidation of planning and sales activities for the BAUFORMAT, Burger and bathrooms business units
- Centralized management of business activities
- Further development of processes and procedures
- Optimize the management of international sales and marketing
Benefits and advantages
- Ensures maximum freedom in planning by including all modules as an all-in-one solution
- Depending on the tenant, the master data on all business customers is available in one application
- Simplified and better structured data thanks to categorization and smart filter and search functions
- High levels of transparency for relationship management, all relevant data is available through every workstation
- Management and administration of the regular in-house trade fair covering all phases from organizing the invitations to follow-up actions
- Effective project management: Deployment planning, early warning system, project controlling in product development
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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