Your CPQ + AIA® solution for an optimal customer journey

Powerful. Intuitive. Exciting.

CAS Merlin CPQ enables the rapid, error-free configuration of variant-rich products. Using a modular structure, it adapts to your sales team's individual requirements. In conjunction with intelligent assistants, also known as Augmented Intelligence Assistants (AIA®), the CPQ solution maps your digital sales journey and wins leads as customers efficiently. The CPQ + AIA® solution always has customer centricity as its main focus regardless of the use case or industry. 

More on CAS Merlin CPQ

Countless customers trust CAS Merlin CPQ

Your benefits

  • Leads evolve into delighted customersCAS Merlin CPQ supports you throughout your entire
    customer journey
  • Maximum customer centricityDesign your sales processes efficiently and close
    to the customer
  • Common knowledgebaseAll stakeholders work together hand-in-hand on
    the respective current status
  • Seamless integration into your IT landscapeProblem-free integration thanks to the many standardized
    and configurable integrations
  • Highest levels of data securityThe "Made in Germany" and "Hosted in Germany" seals
    of assurance and approval guarantee the protection of
    your data
  • Inspiration through guided sellingIntelligent Assistants complement your team's expertise
    through solid recommendations

CAS Merlin CPQ success stories

Customer voices

Our product landscape

The optimal integration of sales and customers

Sales CPQ is the main module of our software solution. It supports sales teams in the intelligent and rapid development of leads as well as ensuring an efficient digital quote and sales process. Using the Customer CPQ Add-on module your end customers configure and visualize their desired product on the web and send it as an inquiry directly to your sales department.

In conjunction with Sales CPQ, your sales team can open and respond to sales enquires and do not have to continue manually with the configuration. You can enjoy synergies and advantages such as consistency in the sales process, collaboration with customers as well as having the opportunity to accompany them along their customer journey.

AIA® is the ideal complement to the solution, offering intelligent assistants which support your sales team in providing their customers with the perfect configuration in additon to making communications and process workflows easier and more efficient.

Start your CPQ success today

We are happy to accompany you.

Are you interested or do you have any questions? Our experts will be happy to help you by phone or e-mail.


Verena Jilg

Sales Consultant
Tel: +49 721 9638-901

Contact us today